As consumers watch less and less television, the opportunity to market products via TV adverts begins to diminish. Fortunately, the rise of social media means that there are alternative ways to get your brand’s message across to the audience, with video marketing still being a huge part of this.
Here at Playmaker sports choreography, we can provide services to ensure the athletes appearing in your social media videos are performing realistic skills and movements. We provide an invaluable link between the athlete and the director, helping to communicate with the athlete and ensure a seamless finished product.
Why Video Sports Advertising is important
The importance of video marketing on social media cannot be underestimated. It is said that video is processed by the brain 60,000 times faster than text. Humans get the sense of a visual scene in less than one-tenth of a second. Imagine how much longer it would take to understand the message being given in a body of text. It is also more enjoyable for consumers to watch video content as humans are hard-wired to avoid cognitive strain.
Movement is known to get people’s attention, which is why videos are 12 times more likely to be watched than text is to be read. It also triggers emotion like no other medium, which companies can capitalise on to create an emotional connection to their brand.
This emotional connection also helps to turn viewers into customers. Campaigns with emotional content have been shown to perform about twice as well as those with purely rational content.
Why you need a Sports Advertising Consultancy
However, the above points can be rendered unimportant if the video content posted is not memorable. That is why sports choreography is so important to ensure the content is realistic and authentic. Here at Playmaker, we provide expertise which means we can communicate with sporting stars easily and effectively and bring the director’s vision to life without taking over the production ourselves.
If you would like any more information on what sports choreography is and how it could benefit your brand’s social media video content, get in touch with our sports choreographers today at Playmaker on +44 (0) 203 727 5203.