With the growing number of influencers becoming internet famous and saturating the market, it is possible that only a select few will be...

Nike are renowned for their hard-hitting and motivational sports commercials. By not relying solely on visual effects but instead...

It has been reported that millennials may be the healthiest generation yet, as a fashion trend of hitting the gym has taken hold. More...

One of the hardest challenges for any ad director is holding the audience’s attention long enough for the advertisement and brand message...

From Alan Shearer’s arm raise, to Cristiano Ronaldo’s ‘Si!’ jump, sports star’s celebrations are becoming a huge part of the industry,...